Journalistic quality content doesn’t come for free. But it doesn’t have to cost as much as you might think. The price depends on type, volume and frequency. A single “shoot out” is relatively more expensive than a continuous row of content. And more important … a single “shoot out” is also expensive compared to the impact and value for you and your audience. The cheapest and most effective way of using content marketing and commercial journalistic content is if you dare to think is as a long run thing. You have to think it as a long lasting relationship – not a short term campaign. Our focus is the long lasting relationship – a kind of lifelong dialogue. Not only between you and your audience – also between us. By planning production, volume and frequency of publication on the long run we are able to offer better prices per unit. We recommend that you plan to “do the content thing” for at least 6 months. Content marketing creates 3 times as many leads as traditional marketing. Content marketing cost less than half of traditional marketing.

We define content marketing – or commercial journalistic content – as a present or gift you give your target group and potential customers. You give your audience content, they perceive as valuable. You do that to develop and maintain a close relationship with your target group because it gives you commercial benefit in the long run. In other words – content marketing pull your customers to you in a natural way – they will come to you voluntarily. Traditional marketing tools push your customer in a certain direction – towards your product. Content marketing is a marketing tool that uses valuable and relevant journalistic content to attract and activate your specific target group. We give them exactly the content they love. And we do it to create profitable relationships on the long run. Content marketing creates 3 times as many leads as traditional marketing. Content marketing cost less than half of traditional marketing.

You publish your content on your own website, on social media, on partner companies’ websites or in the established media as native advertising. Of cause we can take over the publishing on your platform – let’s talk about that.

Inbound marketing is covering content marketing, native advertising and a long line of strategies to attract your target group to your website and your business. Inbound marketing strategies does – exactly as content marketing – pull your audience towards your business instead of pushing then to your product. The audience – or target group – comes to you voluntarily because your company or brand offers them something attractive through your inbound marketing efforts. It can be e-books, newsletters, DIY's etc.

Traditional push marketing strategies does not work as well as they did once. By offering your audience/target group valuable gifts in the form of entertaining, helpfull or mind blowing content you create a valuable connection between them and your brand. You audience will reward you later – not with a thank you, but with a purchase. It’s all about the difference between push and pull. Do you want to push your potential customers toward your product? Or do you want to communicate in a way that makes them want to come to you?

Content marketing gives your potential customers, your target group – or your audience as we like to call them – valuable content regardless off them buying your product/service or not. You give your audience a valuable present – that’s the core of your marketing effort. That boosts your brand and your reputation in a positive way. In other words … you audience think you are a nice and sympathetic brand. Traditional adds focusing on your product and price are not bad – they are just another way of getting the attention of your target group. Those efforts push your potential customers toward your product – and they will buy, if the product and price is perceived attractive at that exact time. If they are not in the mood for buying … these efforts does not work at all. Maybe your target group even feel pushed and irritated – and the effort ends up being negative.

The answer on that question depens of your Editorial Mission Statement. Why are you doing content, what goals do you want to reach, who do you want it aimed at and how? But ... it is safe to say, that relevant and valueable content will expand your audience big time. Nothing gets shared on social media unless it has value these days. Quality content will reach your audience - and it will make your audience reach back to you.

When you choose to use relatable and valuable content as a marketing tool you have be set on your WHY and WHO and HOW. To be successfull with content marketing/branded content you should know exactly why. Why do you want to use content? What goal do you try to reach? And who are you aiming your content at? And how do you try to reach them. When you have that in place - you have your EMS. And you will always have a roadmap for success.

We are journalists and photographers and we have decades of experience from the media industry. We know which stories and what kind of content your audience prefer – and what they do not like at all. We are specialists in finding the good stories connected to your brand – also the ones you are unable to find yourself. Quite often … that would be the story worth telling your audience. We are telling your audience the stories about all the stuff, that surround your company and your brand – we almost never tell stories about the product or company itself. We tell the stories about the things in our lives and society that relates to your brand and makes it interesting to follow.

We firmly believe that long lasting relations between companies and their audience gives the best results for both parties. Short and intense marketing and advertising campaigns has another purpose – and it’s not ours. We prefer to work with companies that feels the same way. We ask you to trust us for at least three months – and we believe that you will find the content so satisfying that you will work with us for years and years.

Native advertising is the child of journalism and marketing and is published in a media on print or online – maybe in newspapers, news sites, magazines etc. Native is articles, videos, podcasts, infographics etc. which reeks of quality and value – and which is made so that it feels, looks and sounds as all other types of “normal” content in that particular media. Native is relevant, valuable and does not stick out – it meets the expectations of the audience. Native does not cheat your audience. It is valuable content with a clear “Sponsored by”-logo. Native is a form of content marketing.

As you would measure your normal interactions with your customers. That means Google Analytics, HubSpot, Facebook statistics etc. We will help you set up CTA's in your content to make your success measurable.